Al Foah Company has started as an idea which was a dream and became a bright reality which we are proud of belonging to. Had it not been Allah, the patron of success, then the care of HH Sheikh Hamed bin Zayed Al Nahyan - Chairman of Abu Dhabi Crown Prince Court, and the continuous support from all members of the board of directors, through thecontinued follow-up and the direct supervision on the ongoing process of Al Foah, we wouldn't have reached where we are now.
Out of the company's vision to establish a world class dates sector that contributes positively to the people of UAE's social development on solid economic foundations, we strive to reach the highest international standards in this vital sector. Therefore Al Foah has chosen globalization to be target of all aspirations and hopes, which has been reflected upon the activities of the various sections of the company. For the first time in the world, a new electronic system for receiving dates based on common international standards and specifications in Arabic dates as well as standards of the Emirates Authority for Standardization and Metrology has been developed to be applied in a uniform and remarkably similar to developed receiving centers which has been equipped with the latest technology in addition to the qualified staff. It also provides the best integrated services to farmers which ensure fast, comfortable and waiting procedures.
The development of date factories was representing an important challenge for Al Foah, where accessing the international markets provides high-quality dates in sufficient quantities and a luxurious branded packaging that qualifies access to the global markets, so productivity has been increased to the factories . Washing lines, production and packaging have also been increased to meet the needs of the market to date products as demand has also increased on packaged dates. All of this requires a presence of international trade mark to the Emirates date products to be a gateway to other markets, note that the dates' factories operate to the highest international standards and represent a source of pride for the date palm industry in the country.
Due to the importance of having a trade mark that suits the Emirates luxurious dates and ensures a global reach, efforts have been bloomed by launching the first global brand under the name (Taj Al Tomoor) (Date Crown).
Al Foah farm is considered one of the largest palm plantations farms in the world which depends on the latest methods of agricultural cultivation and production of palm dates. Organic farming systems are applied in accordance with the international standards to help maintain the integrity of the environment and the health of society.
This is a quick tour to talk about the hopes and aspirations of Al Foah for globalization. Accessing the desired goals and objectives requires a presence of a highly qualified personnel that work interestingly and seriously. Employees are the basic of our access to globalization; I hope that we all look forward to live up to the globalization... And make the globalization before your eyes and your aim from this day on, you are up to the responsibilities assigned to you... The best regards and Allah is the patron of success.