Since its inception in 2005, Al Foah has grown by leaps and bounds to become the largest dates receiving and processing business entity in the world. We are exporting 90 percent of our products to 48 countries worldwide, which is a testament to our quality and expertise.
Al Foah has revolutionized the dates industry through constant innovation by creating an array of incredible dates-based products & brands, such as Date Crown, YAS Granola Bars and our flagship chain of culinary boutiques, ‘Zadina’. Our in-house research and development team is always engaged in finding new ways to bring the wonders of this ancient fruit of our land to the world.
Al Foah has state-of-the-art receiving centres all across the UAE, and our factories employ the latest handling, processing and packaging technologies. Al Foah’s success would not have been possible without a network of more than 18,000 farmers across the United Arab Emirates, who have been its backbone since inception.
Our vision for 2020 is to strengthen our core capabilities by expanding the sourcing of high-demand date varieties beyond the UAE. We will also focus our attention on high-profitability product lines, while at the same time, we will selectively develop new product lines for different market requirements based on a precise study and filtering process. Our export growth will target European markets while maximizing value in middle and lower-income Asia. We will realize this by aligning our organization more efficiently to achieve the effectiveness of operation and maximization of core capabilities.
In closing, I take this opportunity to thank everyone who has supported us at every step of our journey - the Government of Abu Dhabi, the Board of Directors, the Executive Team, and our employees, for their hard work and the outstanding results they have achieved. I am looking forward to a bright future ahead for all of us here at Al Foah.